A Kick In The Cup At Sun Up.
Not exactly something you’ll find on the grocery store shelf.
![](https://kernand.co/wp-content/uploads/2021/11/behovved-bag-front-all-1-1024x795.png)
Fueling up clients for their day.
From bean to bag, Behooved was created as a holiday gift for clients of Farmboy, a marketing agency located in Des Moines, Iowa.
Going above and beyond for their clients, a complete brand, package design, and even a website for this fictitious brew were created.
Even working with a local roaster, Farmboy packed up and dropped off fresh ground coffee to happy holiday clients.
![](https://kernand.co/wp-content/uploads/2021/11/DSC01346.jpg)
![](https://kernand.co/wp-content/uploads/2021/11/Behooved-Farmboy-Insta-1-1-1024x1024.jpg)
![](https://kernand.co/wp-content/uploads/2021/11/Behooved-Farmboy-Insta-2-1-1024x1024.jpg)
![](https://kernand.co/wp-content/uploads/2021/11/Behooved-Mug-1024x878.jpg)
![](https://kernand.co/wp-content/uploads/2021/11/Behooved-Tape-1024x1024.jpg)
![](https://kernand.co/wp-content/uploads/2021/11/Behooved-Farmboy-Insta-3-1-e1636644270184.jpg)