For over six decades, the Art Directors Association of Iowa has been the state’s premier event showcasing the outstanding work in the field of commercial arts.
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Step Right Up & Be A Winner
In its 62nd year and working with a board of talented volunteers, we took the creative lead in developing the event theme, an ode to a certain magical California park crossed with the world of design.
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Mapping Out The Event
The centerpiece for the entire campaign was the Call-For-Entry mailer sent to all prospective participants.
Doubling as a commemorative poster, this colorful collateral served as a vehicle for both key information and great creative industry puns.
Oh, and it was scented with popcorn and waffle cone oils, because why not?
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![](https://kernand.co/wp-content/uploads/2021/11/ADAI-Designland-Portfolio.jpg)
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Derailed But Not Deterred
Due to the pandemic, the board delayed the event and pivoted to an online exhibition. No longer needing creative assets for a venue, ADAI doubled down on a digital campaign, complete with engaging animations.
Be a Winner
With everyone logged in, very little lag, and a capable host, entrants gathered online to celebrate their peers and claim their trophies… at a later date with the appropriate social distancing of course.
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